BUILT DIFFERENTLY BUILT DIFFERENTLY Fashion Forged on Race Tracks
PIT LANE CLOTHING is a Premium Streetwear fashion brand made for all those ‘with a racer's spirit’. Created in the heat of competition, our collections combine contemporary streetwear with authentic racing heritage to produce clothing that looks exceptional, feels incredible and performs when it matters. WHAT MAKES PIT LANE CLOTHING DIFFERENT ? The fashion industry is filled with brands chasing trends. Ours is proven under pressure. Before a product joins our collections, it is worn and tested by our own real race car drivers during actual race weekends. These are demanding environments where comfort, durability, movement and performance are constantly challenged. Changing weather conditions - from freezing cold rain to blazing hot sun - oil, water, rubber - from hard concrete surfaces in garages to the luxury of corporate boxes - are all possibly faced. If a garment holds up across the different conditions, looks good, is comfortable and adds to performance, it is then placed into our range and offered to the public. If an item fails at the track, we don't sell it. This process creates something rare in modern fashion: Authenticity. The result is Premium Streetwear made for everyday - yet proven, purposeful and genuinely connected to the world that inspires it. Designed for confident individuals who embrace challenges and refuse to settle for average, our collections feature premium fabrics, oversized fits, detailed embroidery, bold graphics, and carefully considered construction. Whether you're on the street, in the gym, at an event or trackside, PIT LANE CLOTHING delivers authenticity you can wear. We also offer FREE SHIPPING worldwide.
THE FOUNDATIONS PREMIUM STREETWEAR RACING There are 2 essential aspects that underpin everything we do. Each of these elements contributes to the unique identity of PIT LANE CLOTHING allowing us to blend sophistication with the exhilarating spirit of racing. OFFICIAL PIT LANE CLOTHING RACE TEAM We are more than just stylish clothing. We are heavily involved in motorsport and we use real race car drivers that compete internationally to test our apparel. PREMIUM STREETWEAR FASHION Inspired by racing, our premium streetwear range is available to the public, ensuring that our sophisticated fashion reaches admirers around the world.
WHY WE BUILT PLC PIT LANE CLOTHING was founded by a competitive Porsche race car driver, Jack Atley, in 2020. Prior to creating PIT LANE CLOTHING, over a 25 year professional career Atley became one of the world’s leading sports photographers and a multi-award winner. Working extensively at the highest levels of international sport, for the world’s leading daily news agencies, he covered events such as: The Olympic Games, World Cup Soccer, World Cup Rugby, Grand Slam tennis, President’s Cup golf, Ashes cricket and spent years covering high level motorsport - everything from Moto GP to INDYCAR. At the pinnacle, he spent 2 years working on the world’s Formula 1 circuit, based from London, shooting directly for F1 teams. With PIT LANE CLOTHING, Atley discovered that alot of motorsport apparel was either team or driver merchandise and also heavily clichéd. It was loud, predictable and built around chequered flags and slogans, rather than the values he felt made racing unique. To him, racing was about discipline, preparation, resilience, ambition and the pursuit of continual improvement. So he set out to create something different. A premium streetwear brand which captured the true ‘Spirit of Racing’. His aim was to let anyone who has ‘the racer’s spirit’ to feel equally at home anywhere - trackside, in the city, at the gym or even on a Saturday morning supporting their own child's sporting game. That was back in 2020. As a national level race car driver himself, he also mandated a rule that the items should be tested in the heat of competition. PIT LANE CLOTHING authentically tests its range of items using real competitive race car drivers. If an item fails at the track, we don’t sell it. The result is clothing that feels earnt and authentic, relating directly back to the brand’s core principles. Yet, the brand is not built around a single race car or driver. Instead it captures the mindset that motorsport represents: Performance Under Pressure Courage Precision Ambition Resilience This gives PIT LANE CLOTHING the ability to connect with audiences both inside and outside motorsport on a global scale. Today, PIT LANE CLOTHING is worn by customers around the world and trusted by race teams, drivers, racing organisations and motorsport venues across multiple categories and countries. You dont need to be a race car driver to wear PIT LANE CLOTHING. You simply need the spirit. Made for All those with a Racer’s Spirit.
MEET OUR ‘RESEARCH + DEVELOPMENT’ DEPARTMENT
PIT LANE CLOTHING uses machines and ink from the company Brother in our range, which are non- hazardous, toxin-free, biodegradable, and certified with an ECO PASSPORT by OEKO-TEX®. We also have a series of products made of EcoCosy® fibres. EcoCosy® obtains certification from the U.S. Department of Agriculture (USDA) confirming all products are 100% biobased.
FASHION FORGED ON RACETRACKS