PIT LANE CLOTHING is a Premium Streetwear fashion brand for all those ‘with a racer's spirit’.
Created in the heat of competition, our collections combine contemporary streetwear with authentic racing heritage to produce clothing that looks exceptional, feels incredible and performs when it matters.
WHAT MAKES PIT LANE CLOTHING DIFFERENT ?
The fashion industry is filled with brands chasing trends.
Ours is proven under pressure.
Before a product joins our collections, it is worn and tested by our own real race car drivers during actual race weekends. These are demanding environments where comfort, durability, movement and performance are constantly challenged.
If a garment performs under pressure, it earns its place in our range.
If an item fails at the track, we don't sell it.
This process creates something rare in modern fashion: authenticity.
The result is Premium Streetwear that is made for everyday - yet proven, purposeful and genuinely connected to the world that inspired it.
Designed for confident individuals who embrace challenges and refuse to settle for average, our collections feature premium fabrics, oversized fits, detailed embroidery, bold graphics, and carefully considered construction.
Whether you're on the street, in the gym, at an event, or trackside, PIT LANE CLOTHING delivers authenticity you can wear.
Worldwide shipping available.
There are 2 essential aspects that underpin everything we do.
Each of these elements contributes to the unique identity of PIT LANE CLOTHING allowing us to seamlessly blend sophistication with the exhilarating spirit of racing.
HIGH END STREETWEAR FASHION WHICH IS AVAILABLE TO THE PUBLIC
Our brand successfully sells products on a global scale, ensuring that our sophisticated fashion reaches admirers around the world.
OFFICIAL PIT LANE CLOTHING RACE TEAM
We are more than just stylish clothing. We are heavily involved in motorsport - we actually race ourselves - and we use real race car drivers that compete internationally to test our apparel.
WHY WE BUILT THIS
PIT LANE CLOTHING was founded by an actual Porsche race car driver, Jack Atley.
Ironically, the idea didn't come while he was racing. It came when he wasn't.
Like many competitors, Atley struggled to find clothing that reflected what motorsport actually represented. Most apparel in the industry was loud, predictable and built around clichés rather than the values that make racing unique.
He believed racing was about far more than chequered flags and slogans.
It was about discipline, preparation, resilience, ambition and the pursuit of continual improvement.
So he set out to create something different.
A Premium Streetwear brand inspired by ‘the spirit of racing’ rather than the stereotypes of it.
The goal was simple: create Premium Streetwear so that anyone who has ‘the racer’s spirit’ can feel equally at home anywhere - trackside, in the city, at the gym or even on a Saturday morning supporting thier own child's sporting game.
That was back in 2020.
Today, PIT LANE CLOTHING is worn by customers around the world and trusted by race teams, drivers, racing organisations and motorsport venues across multiple categories and countries.
Despite its growth, the philosophy remains unchanged:
Create authentic, Premium Streetwear inspired by racing and designed for everyday life.
You dont need to be a race car driver to wear PIT LANE CLOTHING. You simply need the spirit.
Made for All those with a Racer’s Spirit.
Authenticity You Can Wear.
MEET OUR ‘RESEARCH AND DEVELOPMENT’ TEAM
we use real race car drivers to test our ranges at the track - in the heat of real racing competition
We use machines and ink from the company Brother in our range, which are non-hazardous, toxin-free, biodegradable, and certified with an ECO PASSPORT by OEKO-TEX®.
We also have a series of products made of EcoCosy® fibres. EcoCosy® obtains certification from the U.S. Department of Agriculture (USDA) confirming all products are 100% biobased.
