PIT LANE CLOTHING is a Streetwear fashion brand for all those ‘with a racer's spirit’.
Built for those who live life in the fast lane, PIT LANE CLOTHING fuses premium streetwear with racing's raw adrenaline and uncompromising attitude.
At PIT LANE CLOTHING we have racing in our DNA. With years spent pounding some of the toughest race tracks in the world, by our own drivers.
All originally designed - we combine premium streetwear aesthetics with the adrenaline and attitude of racing culture.
We develop and test our range using genuine race car drivers who compete under extreme conditions - intense heat, oil and grime, high G-forces and split-second decisions.
If gear fails at the track, we don't sell it; and if it survives, we offer it to the public.
The result is authentic, performance-driven apparel that truly feels earned.
Crafted for confident, goal-driven individuals who refuse to blend in, our collection - features oversized silhouettes, premium fabrics, bold graphics, detailed embroidery, and purpose-built performance elements.
The fashion industry is saturated with generic streetwear brands, but PIT LANE CLOTHING stands apart through its unique fusion of motorsport heritage and contemporary fashion. standing apart from generic streetwear, delivering statement pieces and without ever sacrificing comfort, fit, or lasting quality.
There are 2 essential aspects that underpin everything we do.
Each of these elements contributes to the unique identity of PIT LANE CLOTHING allowing us to seamlessly blend sophistication with the exhilarating spirit of racing.
HIGH END STREETWEAR FASHION WHICH IS AVAILABLE TO THE PUBLIC
Our brand successfully sells products on a global scale, ensuring that our sophisticated fashion reaches admirers around the world.
OFFICIAL PIT LANE CLOTHING RACE TEAM
We are more than just stylish clothing. We are heavily involved in motorsport - we actually race ourselves - and we use real race car drivers that compete internationally to test our apparel.
OUR HISTORY
PIT LANE CLOTHING was founded in 2020 by an actual race car driver, Jack Atley, who, ironically, wanted a stylish range of clothes to wear when he was not racing.
His vision was to create apparel that perfectly blends the excitement of motorsport with everyday elegance, offering something truly unique for enthusiasts both on and off the track.
In the past, the majority of apparel in this area was simply ‘black and heavy with chequred flags and crossbones’ - a very cliched look.
As a competitive race car driver, Atley understood that motorsport and racing was about alot more than this and he set out to develop a range of apparel which was more subtle.
One that captured the 'spirit of racing' - with Streetwear that could be worn as much by an Executive at his child's Saturday morning sporting game as a rebel on the street.
With a true dedication to customer satisfaction and an extensive understanding of racing, today, the brand sells worldwide with jackets, t-shirts, hoodies, watches, luggage, swimwear and even sneakers.
It is involved across multiple motorsport categories - nationally and internationally - and delivers ranges of clothes to race circuits - such as Mike G Circuito Gaudiz in Spain - national level race categories - such as the Formula Ford Association and the Victorian Historic Race Register - along with supplying to numerous race teams and individual race car drivers.
MEET OUR ‘RESEARCH AND DEVELOPMENT’ TEAM
we use real race car drivers to test our ranges at the track - in the heat of real racing competition
We use machines and ink from the company Brother in our range, which are non-hazardous, toxin-free, biodegradable, and certified with an ECO PASSPORT by OEKO-TEX®.
We also have a series of products made of EcoCosy® fibres. EcoCosy® obtains certification from the U.S. Department of Agriculture (USDA) confirming all products are 100% biobased.
