PIT LANE Clothing is a lifestyle and activewear fashion brand for 'anyone with a racer's spirit'.

Established in 2020, the brand offers a wide variety of men's and women's clothing and accessories inspired by Formula 1, MotoGP, NASCAR, and the passion for auto racing. 

We cater to both everyday fans and racing enthusiasts and even offer custom designed ranges of clothes for racing teams and drivers. The brand sells worldwide.

PIT LANE Clothing was founded by an actual race car driver from Australia, Jack Atley, who ironically wanted a cool range of clothes to wear when he was NOT racing. 

As a driver, initially starting in Formula Ford, he had competed across Australian Formula Ford, Bathurst 6hr endurance races and the Porsche 944 championships. 

He was selected as an instructor for the AMG Mercedes Benz Driving Academy and achieved a lifelong ambition when he tested an actual Formula 1 car, at the Paul Ricard circuit in France. 

Jack knew the popularity of motorsport and the passion for autos globally - in particular F1 - but found the majority of apparel on the market was either team branded or stereotypical, showing 'hard nosed, skulls and crossbones with chequered flags'. 

As a competitive race car driver, he understood that motorsport and racing was about alot more than this and set out to develop a range of apparel which was more subtle. 

One that captured the 'spirit of racing' - with activewear that could be worn as much by an Executive at his child's Saturday morning sporting game as a rebel on the street. 

With a true dedication to customer satisfaction and an extensive understanding of racing, today, the brand sells worldwide with jackets, t-shirts, hoodies, watches, luggage, swimwear and even sneakers.

It is involved across multiple motorsport categories, nationally and internationally and delivers ranges of clothes to categories such as Formula Ford, along with numerous race teams and individual race car drivers.



We use machines and ink from the company Brother in our range, which are non-hazardous, toxin-free, biodegradable, and certified with an ECO PASSPORT by OEKO-TEX®.

We also have a series of products made of EcoCosy® fibres. EcoCosy® obtains certification from the U.S. Department of Agriculture (USDA) confirming all products are 100% biobased.


  • Never Give up
  • Never Give in
  • Never Lift


You are at the store ... right now.

We currently sell online, because this saves you petrol costs in driving to a store - along with finding a park - and the parking fine for when you don't - and the walking to get to the store - fighting through crowds, loud music and screaming children.

Here, you can take your time.

After purchase, we then get a courier to directly deliver that item to your front door - worldwide. 



There are no country restrictions on our range. 
We sell and deliver worldwide


sell fashion and lifestyle ranges for men, women, boys and girls


sell motorsport equipment such as helmets, race suits or balaclavas


We do also make custom designed off track apparel for race teams, race categories, race circuits and for individual race car drivers. Please refer to this link


We ship worldwide with office contacts in Australia and the United Kingdom.


We'd love to hear from you. The fastest way to contact us is via: manager@pitlaneclothing.com

Please drop us a line if you have any questions and a member of our team will race right back to you.